Various end-user industries such as food & beverage, healthcare, cosmetic & toiletries, and “others” (oil & lubricants, household products, agricultural products, and sporting goods) have increased demand for flexible packaging in recent years. In the United States, flexible packaging currently accounts for 19% of the packaging market – second only to corrugated paper – and…
Depth interviews, however, are one-on-one sessions between an interviewer and a respondent, their purpose being to delve below the surface for insights into motivations, knowledge, beliefs, and perceptions as they relate to a given topic. The type of depth interviews discussed herein are of the face-to-face variety, as opposed to interviews conducted on the phone…
SodaStream has announced the UK launch of My Only Flasche, the brand’s latest reusable bottle to combat single-use plastic. The launch of My Only Flasche is SodaStream’s latest initiative to boost its environmental credentials, with each bottle kit containing the brand’s first UV resistant, dishwasher-friendly reusable bottle, a jute bag and metal straw. On average,…